Search Engine Optimization/Marketing

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The goal of search engine marketing (SEM) is to promote websites by increasing their visibility in search engine results pages (SERP).

Our services include:

1. SEARCH ENGINE OPTIMIZATION

When customers search online for your products or services, your SERP rank is most likely to determine whether or not they will find your business.  To improve or maintain your rank, basic SEO is fundamental.  And essential.  SEO will help you position your website properly to be found at the most critical points in the buying process, or when people need your site.

Because Google and Bing update their search engine criteria several times each year, frequent keyword research and optimization is required.

    • We provide timely reviews and analytics of how your your website ranks in the search engine results, based on keywords
    • We then make these insights actionable by ensuring that your optimal keywords are included not just in your website, but across all your communication channels

In addition to growing visibility in organic (non-paid) search engine results, SEO enhances pay per click (PPC) listings.

2.  ADWORD MANAGEMENT

Google paid advertising will allow you to reach more customers, as your ad will appear when selected keywords are searched.  Cost depends on budget as ads are pay per click. 

    • We set up and manage Adword programs, based on keyword analysis, to increase the number of qualified visitors to your site

3. CONTENT

Once a customer has reached your site, the content must immediately grab their attention.  Outdated content not only sinks your search engine ranking results, it immediately signals to your customers that your website is stale.  Timely, relevant and useful content encourages return visits and creates engagement, which is key to converting site visitors into paying customers. 

    • We write content that engages your target audience, and is consistent with your brand, employing the keywords that best define your business

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